Reviews and why they matter

It’s no secret that reviews are bread and butter to an author. A good review can be the difference between a casual browser buying-or not buying-your book.

But what about the dreaded bad review? ?

It isn’t quite as detrimental as you might think. In fact, one or two lower star reviews lend more validity to the other reviews.

Hear me out.

Think of the last e-book you purchased. Did you read the reviews? Did you read the 1-2 starred ones? If the book only had a couple lower rated reviews, I’m betting you thought to yourself you’d still buy it, if for no other reason than to see for yourself.

There are exceptions, of course. For example, if the review touches on certain subject matter that might not have been included in the blurb, those reviews help another buyer not make the mistake of purchasing, but that review is STILL helpful to the author, as they can then decide if they need to alter their blurb, or add disclaimers.

Now, let’s say you pull up a book on release day and it has 15+ 5 star ratings, or even a higher number. It’s pretty safe to assume those are a combination of ARC reads (which are valid reviews!) and possibly fluff reviews.

Now, what do I mean by fluff? I mean, friends/family/co-workers who may or may not have actually read the book, but uue to relationship with the author, feel obligated to leave a higher review than if they were rating an unknown authors book.

Does that meant you should discount all 5 star reviews? Absolutely not! It just means take them wit a grain of salt.

4 star reviews truly seem to be the ones that get the most “helpful” boosts by buyers. In fact, a great way to make the system work for you is to ask your readers to bump the 4 or 5 star reviews via that method.

Does a review have to be lengthy? Absolutely not. A star rating alone, or even with “I enjoyed it” is more than adequate.

I spotted this graphic floating around and wanted to share it here.

What are your thoughts?

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